Behind the Scenes: How We Design & Choose Fabrics for Our T-Shirts

Introduction

At Airav Studio, we believe in choosing the right fabric before choosing style. Here's how we do it.

Main Content

Step 1: Fabric Selection

We test fabrics for softness, stretch, shrinkage, and color retention. Indian climate and comfort is our first filter.

Step 2: Fit Testing

Samples are worn, washed, and worn again. We collect feedback to decide the final fit and cut.

Step 3: Style + Print Planning

We choose clean and functional designs suited for men, women, and unisex wear.

Summary

• Design starts with comfort and function.
• We test everything to make sure you get quality and durability.